Who We Are

Our company is rooted in Texas, and so is our culture. Led by a team of passionate and experienced protective gear experts, we’re big hearted, inclusive, hardworking and loyal to our partners. We understand the greater power and impact of our technology, and we consider it a responsibility to protect both.

The same proprietary, viscoelastic polymer our founder Larry Rhoades formulated to polish high-value machinery parts in the 1990s is now responsible for protecting athletes and professionals worldwide. Zoombang is not an apparel company: We place 100% of our focus on creating world-class protective gear, and we’re fully dedicated to preserving the safety of everyday superheroes better than anyone else.

Meet Our Leaders

Dedicated to Protecting the Focused & Fearless

Joe Morelli is a seasoned executive with more than 35 years’ experience building and leading consumer products businesses. As CEO of Zoombang, his strategic vision, mindset and operational acumen are guiding the company through exponential growth. He drives the innovations and builds the teams responsible for transforming the protective gear industry, all with fortitude, empathy and respect.

Before joining Zoombang, Joe served as CEO at Seafood Producers Cooperative where he drove new revenue streams at the direct-to-consumer level for a seafood brand owned and operated by small-boat fishermen.

Prior to that, Joe served as CEO for American Legend Cooperative where he initiated and led the modernization and globalization of a luxury apparel brand worn by A-listers worldwide. He expanded the brand into other product types and opened high-end retail stores in Russia, China and South Korea.

Earlier in his career, he held strategic growth roles with Nike — first as Director of R&D for the brand’s apparel business, then as General Manager of the Equipment Division — helping expand product offerings and tapping into new audiences. Specifically, he brought the brand’s watch, eyewear and electronics businesses to a global market and helped lead the Nike+ partnership between Nike and Apple.

Additionally, Joe spent 16 years in various managerial roles in the areas of composites, polymers, fibers and fabrics at DuPont. He holds a B.S. in Mechanical Engineering from the University of Delaware and an MBA from the University of South Carolina, with a focus on International Business.

Co-founder and CFO Paul Marsh has been integral to our team since 2013, having successfully launched, evolved and fine-tuned Zoombang’s strategic financial initiatives from the ground up. His customer-motivated philosophy and passion for executive collaboration have inspired impactful visions for growth, with a bottom-line focus on profit maximization and efficiency.

Heavily experienced in founding, buying and selling companies large and small to public entities, Paul knows what it takes to effectively scale a business for long-term success.

Before purchasing and patenting Zoombang’s technology, he founded and spearheaded financial operations for multiple companies in the finance, real estate and athletic industries, including Encompass Lending Group, Encompass Advisory Services, NJP Katy South and Katy United Competitive Volleyball Club. Prior to this, he served as CFO for Dagley Insurance Agency and Christian Brothers Automotive Corporation.

Paul is a Certified Public Accountant and Chartered Global Management Accountant in Texas, as well as a member of the Texas Society of CPAs, the American Institute of CPAs and Financial Executives International. He holds a B.S. in Accounting and B.B.A. in Economics from the University of North Texas.

As Vice President of Manufacturing & Strategic Sales Accounts, John leads our day-to-day manufacturing processes and serves as the primary point-of-sale contact for large, strategic customers that partner with and integrate Zoombang into their products.

Before joining our team in 2019, he was independently active for many years in other business industries and activities, including manufacturing, offshore-energy construction, residential construction and real estate development.

John also has more than 30 years’ experience in diverse facets of the financial services industry, including banking, mutual fund investments and investment advisory services. He is a Registered Investment Advisor for Encompass Advisory Services, helping individuals, professionals and business owners strategically manage their investment portfolios.

Prior to joining Encompass, he founded Lakewood Capital Management, his own investment advisory firm. John also supervised a team of research analysts and traders in managing up to $4 billion in high-yield, fixed-income investments as a Senior Portfolio Manager for INVESCO.

Additionally, John has extensive experience handling both large-scale and day-to-day financial and administrative operations, such as accounting, credit administration, sales management, procurement and logistics, which he did for Mirex AquaPure Solutions and B&W Pipe Inc.

John was a Certified Public Accountant in Texas and holds a Series 65 Investor License, as well as a B.B.A. in Accounting from Sam Houston State University.

Supporting Zoombang’s rapid growth within the military and tactical sectors, Adam Fishman serves as Vice President of International Business Development – Defense. He spearheads tactical business initiatives and strategic partnerships worldwide.

Adam has spent nearly 20 years living in Israel, developing and cultivating a diverse network in the high-tech business, innovation, security and political spheres.

His prior success in synergizing U.S.-based companies with Israeli technology through private-business consulting, both as VP of Legal for SLK Development and Director of Corporate Development for Consulting Group Ltd., has enabled Zoombang to bring its cutting-edge polymer technology to a global market.

Adam also currently serves as Executive Director for the American Friends of Likud, a nonprofit organization with a mission to unite Israeli leadership and the American Jewish community.

Before moving to Israel with his family in 2005, he was the Chicago Director for the American Israel Public Affairs Committee (AIPAC), a prominent national lobbyist organization.

Adam started his career as a corporate attorney in Chicago and then developed expertise in aviation law as in-house counsel at United Airlines. He earned his undergraduate degree from Yeshiva University and a Juris Doctor degree from Cardozo School of Law.

You’ve heard our story.

You’ve met our team.

Now, explore the science.

Our advanced PolyShield™ technology is truly one of a kind. Discover what makes this proprietary formula stand out from the rest.